Blog
Notes from the agentic side of the lot.
What the shift to AI-led buying means for a business. What we measured on live sites, what broke while we were doing it, and where the numbers came from.
WebMCP is the part that changes things
Everyone is publishing files for agents to read. The interesting move is giving the agent something to press.
MCP 2.0 removed the handshake. Being stateless is not the same as being ready.
Our MCP servers passed the new specification's headline requirement by accident. We tested it two independent ways to be sure. Then we read the rest of the revision and found we implement almost none of it, which turned out to be the more useful thing to know.
Why AI shopping changes the funnel
The funnel assumed the shopper visits several sites and you win by being present at each stage. An assistant collapses those stages into one conversation you are either inside of or absent from.
Your sitemap is lying about how fresh your content is
One field in your sitemap tells crawlers when your content last changed. On the site we measured, all 139 pages claimed the same date: today. Here is why that happens and what it costs you.
MCP, WebMCP and the agentic web: a field guide
Four acronyms are about to be quoted at you by every vendor in the industry. Here is what each one actually is, how they differ, and which of them changes anything for your store.
What agent-ready actually means: the five levels
Everyone is about to start claiming they are AI-ready. Here is a concrete definition, in five levels, that a claim can actually be measured against.
Your business is invisible to ChatGPT (and how to check)
Your site looks fine to you because you are not a machine. Here is what an assistant actually receives when it looks at your store, and how to find out where you stand.
Curious where your own store lands?
Run the free agent-readiness check on your live site. It takes about a minute, and it is the only number on this page that is about your store.
Enter a website address, for example yourcompany.com.
Free, about a minute, no account. Or book a demo.